One of the new players in the spiked seltzer trend, you can’t go wrong with Flying Embers’ bubbly - this is the graduate school of seltzers, moving on to a more elevated taste after leaving your old-school days of Mike’s Hard Lemonade behind (who also, coincidentally, now offer a hard seltzer lemonade). can, but also tend to only fall around 4.5-8 percent ABV (so you’re not wasted after one drink). Ideal for leisurely sipping on the beach, or throwing back at a BBQ and still maintaining a conversation, the best hard seltzers stick to around 90-150 calories for one 12 oz. Long gone are the days when White Claw was the only name in town-in fact, over the past year, the best hard seltzers have exploded in popularity, bringing forth tons of convenient alternatives to those who want something lighter on the alcohol by volume (and calories) then say, a heavy IPA or shot-loaded cocktail. Yes, it was the summer of hard seltzer last year, too, but it seems we’ve all emerged from a tough three years ready to once again embrace the light, crisp, and fresh flavors of spiked sparkling water. The 70 calorie per serving wine spritzer comes in Peach & Nectarine, Cherry & Cranberry, Pineapple & Passion Fruit, and Strawberry & Guava.If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.īefore we see any retrospectives of the year try to preemptively declare this the “summer of ”, let’s set the record straight-this is undeniably the summer of hard seltzer. Gallo also makes Barefoot’s white wine based hard seltzer. With the advertising exposure Barstool provides, High Noon is guaranteed a ticket to the main event for some time.Į. The partnership with Barstool Sports and its actively engaged audience is big news for High Noon, and has helped enable them to retain its position on top, even as new RTDs continue to enter the market. High Noon is clearly differentiated by being the top selling spirits-based Hard Seltzer made with Real Vodka and Real Juice, while Barstool Sports is the leader in genuine engaging content,” added West. “This media partnership is a natural fit for both brands – We both know REAL. I’m excited to get behind the brand and share High Noon with our fans.” It’s so refreshing, and I love that it’s made with real vodka. According to the company, “Barstool Sports continues to be the fastest growing sports publisher and the largest sports podcast publisher.” Barstool is home to the top sports podcast, “Pardon My Take.”īeyond a traditional media buy, the companies say they “are taking the next step in order to leverage both brand’s resources and maximize the potential of High Noon.”Įven Barstool’s president, Dave Portnoy, is involved in the fun, saying “”what initially caught my eye was the can, and when I tasted it, I knew I wanted to partner with High Noon. The innovative partnership between High Noon and Barstool is integrated across several of the website’s popular platforms, which includes podcasts, blogs, vlogs, and other forms of engaging content. “While the summer season won’t be the same this year, we know consumers will love the new flavors.” “The consumer response to High Noon has been off the charts, and we continue to strengthen our portfolio to solidify our position within the category, capitalizing on key consumer trends and flavor gaps across key category flavors,” said Britt West, vice president and general manager for E. While Peach is a top flavor of vodka, it has room to expand in the hard seltzer space. Lime currently ranks as the third most popular hard seltzer flavor. High Noon Hard Seltzer is available in Black Cherry, Grapefruit, Pineapple and Watermelon, as well as Lime and Peach, which were new flavors for summer 2020. Each can contains 100 calories and no sugar or gluten. The ready-to-drink (RTD) canned cocktails are made with real vodka and real fruit. Part of the reason for its success is due to an early partnership with the Barstool Sports media empire, which promotes High Noon across its platforms.Īccording to the press release announcing the partnership, Barstool is “one of the largest and most prominent sports media companies in the US,” giving High Noon access to over 66 million monthly unique users. Gallo’s High Noon Hard Seltzer is the number one selling spirits based hard seltzer in the US.
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